Thursday, December 10, 2009

new ads for Louis Vuitton's SS10 campaign...

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surrounded by white doves, model du jour Lara Stone
appears in the series of enchanted forest spring shots,
positioned in Bardot-like poses, laying on a bed of moss and ferns.
And ever-ethereal, the fresh background provides the perfect contrast to Vuitton's vivid colors in the S/S10 collection.

famed fashion photographer Steven Meisel shot the images for the ads,
he also shot the Material Girl herself for the past two seasons for her campaigns.
"Because the collection loosely took its cues from the idea of the New Age traveller, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love. To model the clothes, we wanted a modern, iconic, sexy beauty ... it had to be Lara Stone,"
said Marc Jacobs, artistic director of Louis Vuitton

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